Illustration and graphic design for the new menu of the Home of Rest for Old Horses, located on the Isle of Man, United Kingdom. The visual identity is inspired by traditional linocut techniques, a printmaking method known for its tactile quality, bold lines, and handcrafted feel.
This raw yet gentle aesthetic echoes the values of the sanctuary: authenticity, care, and simplicity. The slightly imperfect, textured shapes and friendly silhouettes reflect the character of the retired horses, ponies, and donkeys that call this place home. Just like the animals themselves, the artwork carries a sense of warmth and charm.
This raw yet gentle aesthetic echoes the values of the sanctuary: authenticity, care, and simplicity. The slightly imperfect, textured shapes and friendly silhouettes reflect the character of the retired horses, ponies, and donkeys that call this place home. Just like the animals themselves, the artwork carries a sense of warmth and charm.
